I had a very intriguing discussion today on Sales and what it actually means to the customer. Before even I begin lets give this a thought. Why do I buy something and why do i choose to buy it from somewhere?
Lets take "coffee" for an example. It is available on the street, at home, in a cafe, in a restaurant, in a lounge, in a 5 star hotel. What is different other than the F&B's really is the value. I am not talking about the monetary aspect here but the value that customer perceives in the offering. Who creates these values?? Some I reckon would say marketing. To be honest if all products were made with the same ingredient as the other and presented in the same manner possible then who would you choose. Its the sales guy. Ever come across a situation when you really didnt like that jeans a lot but a smart smiling comment made you buy that jeans.
